- Blog
- 15 12 2024
- Tags: Architecture, Interior Architecture
Sales Office Design, Decoration and Construction
In a construction project, the secret to selling the project is not limited to producing a good project. The project must be introduced correctly, the customer must have confidence in the project and be welcomed in an atmosphere that will ensure this confidence. This is where sales office design, sales office decoration and sales office construction come into play.
Before seeing the project on site, the customer steps into the sales office and forms their first impression in this space. For this reason, sales offices must be perfect in terms of aesthetics, comfort, information presentation and organization. This special area, where visuality, comfort and information flow come together, also represents the reliability of the brand.
In this article you will find all the details that should be considered when creating a construction sales office.
Sales Office Design: Designing the Customer Journey
Sales office design is not just an aesthetic arrangement. It is strategic planning that shapes the experience customers have once they enter the office. What customers will see, how they will move through the sales office and where their attention will be focused should be carefully planned.
Things to Consider in Sales Office Design
Fluent Customer Experience: Clients should be able to move around the office and easily access each information area. Directional signage, project mock-ups and presentation areas should be placed in strategic locations.
Attractive Reception Area: The entrance should evoke a spacious, bright and welcoming feeling. In this area, there should be visual elements reflecting the project and design details that will make you feel the power of the brand.
Presentation and Visual Support Areas: Areas where project models are exhibited and projects are presented on digital screens are important to introduce the project to the customer. These areas should be designed to have a clear view.
These details reveal how comprehensive the sales office design process is. In this process, every detail should be carefully planned and contribute to the customer experience.
Sales Office Decoration: Eye-catching and Comfortable Spaces
Sales office decoration is one of the most important elements that determine the overall atmosphere of the office. No matter how good the design of the office is, if the decoration process is incomplete, it is difficult to create the desired effect on customers.
Elements to Consider in Decoration
Color Palette Selection: The colors used in the office affect customer psychology. While colors such as white, beige, light gray give a sense of confidence; shades such as blue and green increase the sense of peace.
Furniture Selection: The seats, tables and showcases used in the sales office should be both modern and ergonomic. This furniture allows the customer to stay in the office longer.
Showcase and Digital Displays: In addition to project mock-ups, digital screens can also be used to promote projects. These screens are the most modern way to explain the project more effectively.
Lighting: Lighting is one of the most important parts of decoration. If natural light is not sufficient, the area should be supported with LED lighting.
The right decoration creates a positive perception on the customer and creates a customer-brand bond. This is one of the factors that accelerate the sales decision.
Sales Office Construction: From Idea to Reality
Design and decoration may be planned, but the realization of these ideas is possible through the sales office construction process. This process consists of many stages such as building the office, completing the infrastructure works and making interior arrangements.
Stages of the Sales Office Construction Process
Project Design and Exploration: The size of the project and the use of the area are determined.
Infrastructure Works: Electricity, water and air conditioning systems are installed.
Interior Construction Works: Creation of partition walls, floor coverings, interior door installations are made.
Final Controls and Delivery: After the project is completed, every detail is checked and delivered.
Flawless execution of all processes in this process increases customer satisfaction and ensures the reliability of your brand.
Frequently Asked Questions
Why is sales office design important?
Sales office design is where a construction project meets customers for the first time and where the first impression of the project is formed. Good design improves the customer experience, increases interest in the project and supports the credibility of the brand. The colors, materials, lighting and layout make the client spend more time in the office. This accelerates the sales process and positively influences purchasing decisions.
How should a sales office decoration look like?
Sales office decoration should combine comfort, elegance and informative elements. Modern and ergonomic furniture allows customers to sit comfortably and examine the project. Model and digital presentation screens provide detailed information about the project, while paintings and decorative objects add elegance to the office. Efficient use of natural light is important, but when it is insufficient, it should be supplemented with LED lighting. All these elements ensure that the office has a comfortable, stylish and reassuring atmosphere.
How long does the construction of the sales office take?
Sales office construction time varies according to the size of the project, the scope of the office and special applications to be made during construction. Generally, the construction process of a sales office is completed within 3 to 4 months. However, in the case of large projects or comprehensive designs, this period may exceed 5 – 6 months. Factors affecting the construction time include infrastructure works, creation of partition walls, floor coverings and special decoration elements.
What materials are used for sales office design?
The materials used in sales office design are carefully selected for aesthetics and durability. Paints, wood panels and decorative wallpapers are generally preferred for wall coverings. Ceramic, parquet or vinyl materials are used as floor coverings. Lacquered, natural wood and metal materials are preferred for furniture. Glass partitions offer a modern look, while LED lighting provides energy efficiency. Every material used supports both the aesthetic and functional aspects of the office.
How to choose furniture for a sales office?
Sales office furniture should be chosen to match the style of the office and the customer experience. Comfortable seating allows customers to stay in the office longer. Tables and seating groups in meeting areas should create a friendly meeting environment. Modern, comfortable and durable furniture should be preferred in waiting areas. Comfortable, stylish and ergonomic furniture increases customer satisfaction.
How long does it take to design a sales office?
Sales office design time varies according to the size of the project and the specific demands of the customer. The design process is usually completed between 4 and 8 weeks. During this time, customer needs are identified, design drawings are created and necessary approval processes are carried out. However, this period may be longer in projects with special demands and specially designed furniture.
What should sales office lighting look like?
Sales office lighting is of great importance in terms of both comfort and visuality. It is preferred to use natural light at maximum level. LED lighting comes into play in areas with insufficient light. LED strip lighting is used to illuminate showcase areas, while chandelier-type modern lighting is preferred in waiting and meeting areas. The correct use of lighting creates a positive impression on the customer and makes the office look more spacious.
What kind of infrastructure work is done in the construction of a sales office?
Electrical wiring, plumbing, air conditioning systems (heating-cooling) and data communication infrastructure are installed during sales office construction. Proper planning of these systems ensures uninterrupted operation of the office. Partition walls, suspended ceiling systems, floor coverings and lighting systems are also part of this process. Infrastructure works should be completed without harming the aesthetic appearance of the office.
How to choose colors in sales office design?
The choice of color in sales office design directly affects the identity of the brand and customer psychology. While reassuring colors (blue, beige, light gray) have a positive effect on the customer, energizing colors (orange, yellow) symbolize dynamism. Pastel tones offer a calm and peaceful atmosphere, while bold tones give the office a modern image. Color selection is one of the most important elements that will determine the first impression on the customer.
Are digital displays necessary for the sales office?
Yes, digital screens are an indispensable part of modern sales offices. These screens enable the presentation of projects, the presentation of apartment plans and price information. A screen placed next to the project model increases digital interaction with the customer and speeds up the flow of information. Moreover, since digital screens are constantly updatable, they are an effective tool for promoting new projects and announcing campaigns.
Which accessories can be used in sales office decoration?
Flower arrangements, decorative objects, paintings and works of art, models reflecting the project, modern lamps and stylish accessories can be used in sales office decoration. These elements allow the customer to spend more time in the office. Large paintings hung on the walls can be used as the focal point of the decoration. Models and digital screens describing the project stand out as decorative elements that provide information to the customer.
